Mapping the behavioral profiles of students in a brazilian MOOC
DOI:
https://doi.org/10.15536/reducarmais.10.2026.4334Keywords:
MOOCs, Profile Mapping, Behavioral Profil, K-meansAbstract
Although the peak of MOOC courses was the year 2012, many Educational Institutions are still betting on this educational format, for the dissemination of specialized knowledge at affordable costs, even more so in times when remote teaching has become so important. In this sense, research indicates that in 2018 more than 11 thousand MOOCs were offered in 900 universities, highlighting that there is a great demand for this educational model. However, many questions are still open about MOOCs, such as low engagement and high dropout rates (around 90%). Such factors encourage research in order to customize the environments and contents of MOOCs, for this purpose mapping the profiles of students who take these courses is a significant task. In this context, this study aims to map the profiles of students of a MOOC in the area of chemistry on a Brazilian platform, focusing on the objectives of these students when they take a course in this format. To carry out the mapping, the K-means Clustering algorithm was used and 4 predominant behavioral profiles were identified: Engaged, Strategic, Inactive and Scammers. With the results presented by this study, strategies can be developed to improve the MOOCs offered by the platform, based on knowledge of student profiles, with actions to inhibit bad behavior and encourage desirable behavior.
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