A qualidade do vinho catarinense
uma análise da gestão industrial e da percepção do consumidor
DOI:
https://doi.org/10.15536/revistathema.24.2025.3743Keywords:
Ferramentas da qualidade, associação de palavras, indústria vinícolaAbstract
The wine industry transforms grapes into wine and uses different tools for controlling the process and producing wines with quality. The aim of this research was to identify the quality process control used by wineries from Santa Catarina - Brazil, and correlated them with the perception of quality identified by the consumers of catarinense wines. Qualitative research was carried out using an online questionnaire including the free word association technique. The results indicated that the Santa Catarina wineries participating in the research (n=39) preferentially use Good Manufacturing Practices as a quality tool, and more frequently associated words linked to process dimensions (36.36% ) and sensory attributes (26.36%) to define wine quality. For consumers of wine from Santa Catarina, quality was most frequently associated with the dimension of sensory attributes (69.3%) and then with terms related to the product, such as visual identity and product. It is observed that the wine industry and consumers are consistent regarding the importance of sensory aspects in the perception of quality of a wine from Santa Catarina. On the other hand, this study demonstrates important gaps corresponding to wine consumption and production habits in Santa Catarina, as aspects such as quality and sustainability were poorly correlated. Thus, the data from this research will help in the development of the wine sector in Santa Catarina, supporting industries in improving their processes with a focus on the quality and positioning of their products.
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